Campaign 1 :
This is an advertising campaign for Hackman cutlery They are advertising a new range of cutlery called "winds". I really like how this campaign is set out in a similar way. In every image the logo is positioned in the same place, and the piece of cutlery is positioned in the same place in relation to the thing that it is imitating. I really like how they have used the name of the product to create a concept. The name of the product is "winds" so they have used a tree blowing in the wind, a boat sailing in the wind and a dandelion blowing in the wind. I like the continuity between these images - if I was to see one of them on it's own in the street I would know what it is for.
Campaigne 2 :
I really like how abstract this campaign is. They have portrayed cutlery in a way that you would never think of, like using them upside down as chopsticks. I especially like the bottom image where at first you think that it is just a table that has been set/laid out with cutlery, plates and glasses and then you notice the foot in the background and realise that it is set on a pedestrian crossing. I think this looks so interesting, and the fact that it is a woman's foot with big black high heels on makes it look more elegant and sophisticated - this says something about the quality and luxury of the dining cutlery and tableware, whereas a builders boot or a trainer would give a different effect.
Campaign 3 :
This is another Hackman campaign for cutlery. I absolutely love this campaign and think that the concept is brilliant. I really like how the images are simplistic and use similar aesthetics like in the first Hackman advertising campaign I looked at. I also love how the adverts are mainly photographs with a tiny bit of writing at the bottom in a very small font. The slogan says "the more you like them, the more you use them" this is trying to say that you will love this cutlery set so much that you will want to keep using them even for things that you don't need to use cutlery for, such as ice cream, beer and popcorn. I would like to use this campagne as inspiration for my own and use a similar concept and portray it in my own way.
Campaign 4 :
I like how this advertisement shows what is normally a very boring object (plastic cutlery) and turns it into a little landscape scene. If you asked me to advertise plain white plastic cutlery I wouldn't know where to begin and I'd think that it would be really difficult to show them in an interesting way but they have done here. I'm not sure how they got their image to look like this - whether they spent time and effort creating this little scene and photographed it, or whether they photographed each item individually and montaged them together in post production. I like how this is abstract and how it is hard to work out what it is at first.
Campaign 5 :
I like this advert more because I like the product rather than the advertisement itself. I think this shows that the advert is successful because it makes me want the product. I love the way that all the knives fold into each other - this would be appealing to people who don't have much space to keep things such as big knife blocks. I think that the pictures work quitw well together because you might not know what the product does unless you see the knives in both ways. I prefer the top image to the bottom one, and although they are trying to show the knives in context by showing it being used at a dinner party - but I find the things in the image distracting such as the glass of champagne that has been cut off and the curling ribbon that goes off the image.
Campaign 6 :
This isn't a campaign for cutlery but it is one for plates/crockery. I like how they have made a little scene in these images and personified the mushroom and broccoli. I also like how both images have the same aesthetic, like the Hackman ones. I think this will be essential when I create my own advertising campaign for cutlery to keep things similar so people know that they are about the same thing.
Images I like :
I love the simplicity of this image, how the fish is cleanly sliced in half and the use of small font and limited words. I don't think an advertisement, especially a photographic advert, needs a lot of big words. I would like to use a technique like this when I do my own advertising projects.
This isn't an advert for cutlery, this is an advert for a Canon camera. I really like how this has been lit.
I like how simplistic these images are with just the cutlery being used and a white / grey background. I like how they don't need any extras to help with the advertising, they just use the cutlery on their own. I would quite like to take some photographs like this in a macro style and see what they would look like. I love taking pictures of shapes and I would like to zoom in on some cutlery and take some interesring shots of the cutlery in an abstract way.
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