This is my first advert in my advertising campaign. This one is aimed to be displayed on a bill board. I really like the simplicity of this image. I think if I were to re-shoot this image I would possibly reduce the amount of white space in the image and change the composition slightly. However, I think the white space does make the image look quite clean.
This is the second image in my advertising campaign. This is an advert which would be displayed as a single page in a magazine. I did originally want this to be a double page spread but I thought the composition worked much better in portrait form. I really like the running colour scheme throughout all these images, they are all simplistic with white, black, grey, blue, brown and silver colours. They all look like they belong to the same set and you would notice that they were together if you saw them separately.
This is my third and final image in my paper clips advertising campaign. This one will be displayed as a banner on a website. I chose to do this because I thought it would look quite abstract to have a close up just or someones head and that's the style I like to use when it comes to my photography. I have done a few projects where I have photographed things quite zoomed in and I really enjoy the outcomes. I have used a similar theme throughout these images and I think it works well because it makes them look straight to the point and are obviously about the paper clips rather than anything else.
I am pleased with my advertising campaign and think the images work well together. Obviously when I had my images printed they weren't printed full size or as they would look fit to purpose. The web banner wouldn't be printed as it would be displayed online and the bill board would be on a much larger scale than the one I have printed. I think the window mounts make the images look even more like a set and I often think that mounting a photograph can make it look 10x better just simply because it's framed. I think my images are fit for purpose because paper clips are a big part of every image and they draw the audiences attention. I was worried that because I used props in the images and I thought that the audience might not be sure what product I am selling. To make sure there is no confusion I added a pack shot of the paper clips in the right corner of each image. Taking this pack shot was trial and error because you'd think it would be easy to take a straight on photograph of the product to have in the corner of an image but I had to re-shoot mine on numerous occasions because the lighting wasn't right or the box of paper clips didn't look full enough or a label on the back of the box was distracting. It really is worth going back into the studio and not just 'making do' with the pack shot because you've got to get the lighting just right before you can be pleased with it. Doing this project has made me realize that there's a lot more to advertising photography than you would think. You think that you'd just take the photograph and compose it so that you can fit writing on the image and add the writing later - but it's a much bigger process than that and you have to re-shoot again and again until you have the image you are happy with, then go into photoshop and edit out every single little imperfection. Looking at an image you may be happy with it, but when you zoom in and look closer you notice tiny little imperfections like marks on the studio background which need cleaning up. When you then think the image is finished you have to sharpen it to make it better quality to be blown up on a larger scale. This process has taught me to take more care with my images and instead of taking thousands of images, taking a few better quality images and spend time on the editing process and making them the best that they can be.
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